Three directions.
Same story.
Identical content — About & Leadership, Venture Studios, Holdings, the Morris Foundation, Contact — taken in three different tones. All three keep the black / white / purple brand family. Click through each full draft and tell us which feels right; we can also mix elements between them.
Midnight
Dark, cinematic, editorial. Closest kin to the RepublicFinancial.com site Nate loves — moody photography, halftone texture, purple glow. Serif: Fraunces.
Heritage
Warm ivory, classical serif, hairline rules — a private family office on paper stock. The Rothschild & Co. end of the spectrum. Serif: Cormorant Garamond.
Modern
Bright, institutional, direct — white ground, bold grotesque type, purple as a confident accent. The Lockton / Marsh McLennan end. Sans: Archivo.